English Learning: Slogan Example in English

A slogan is a short and catchy phrase that summarizes the essence of a brand, product, service or idea. Slogans are often used in advertising campaigns to attract attention and persuade customers.

Some examples of famous slogans are:

Just do it (Nike)
Think different (Apple)
The happiest place on earth (Disneyland)
Because you’re worth it (L’Oreal)
Melts in your mouth, not in your hand (M&M’s)

Tips for Getting Slogan Idea

A good slogan should be memorable, relevant, unique and appealing. It should also reflect the tone and personality of the brand. To create a slogan, you can follow these steps:

  • Identify your target audience and their needs
  • Brainstorm words and phrases related to your brand and its benefits
  • Choose a few options that stand out and fit your criteria
  • Test them with your audience and get feedback
  • Refine and finalize your slogan

Tips for Creating Your Own Slogan

If you want to create your own slogan, here are some tips you can follow:

  • Keep it short and simple. Aim for 3 to 7 words that are easy to remember and pronounce.
  • Focus on the benefit. Highlight what makes your brand, product or service unique and valuable for your customers.
  • Use rhyme, rhythm or alliteration. These techniques can make your slogan more catchy and memorable.
  • Be honest and authentic. Don’t make false or exaggerated claims that can damage your credibility and reputation.
  • Test it out. Ask for feedback from your target audience, friends or family. See if they understand and remember your slogan.

Most famous and memorable slogans of all time

  • A Diamond is Forever – De Beers
  • Because You’re Worth It – L’OrĂ©al
  • Breakfast of Champions – Wheaties
  • Can you hear me now? Good! – Verizon Wireless
  • Don’t leave home without it. – American Express
  • Finger Lickin’ Good – KFC
  • Got Milk? – California Milk Processor Board
  • Have it Your Way – Burger King
  • I Want My MTV – MTV
  • I’m Lovin’ It – McDonald’s
  • Impossible is nothing. – Adidas
  • Just Do It – Nike
  • Maybe she’s born with it. Maybe it’s Maybelline. – Maybelline
  • Melts in Your Mouth, Not in Your Hands – M&M’s
  • Open happiness. – Coca-Cola
  • Snap! Crackle! Pop! – Rice Krispies
  • Taste the Rainbow – Skittles
  • The Best a Man Can Get – Gillette
  • The Happiest Place on Earth – Disneyland
  • The King of Beers – Budweiser
  • The Quicker Picker Upper – Bounty
  • The Ultimate Driving Machine – BMW
  • The Breakfast of Champions. – Wheaties
  • There are some things money can’t buy. For everything else, there’s Mastercard. – Mastercard
  • Think Different – Apple
  • We Bring Good Things to Life – General Electric
  • What happens here, stays here. – Las Vegas Convention and Visitors Authority
  • Where’s the beef? – Wendy’s

The differences and similarities between slogans, taglines and mottos

Slogans, taglines, and mottos are all short and memorable phrases used by businesses and organizations to promote their brand and communicate their values. While they share some similarities, there are also some key differences between them.


  • They are all used to promote a brand or message.
  • They are all short and memorable.
  • They are all designed to be catchy and easy to remember.
  • They are all used in advertising and marketing campaigns.


Slogans: A slogan is a phrase that is used to identify and promote a product or service. It is typically used in advertising campaigns and is intended to be catchy and memorable. A slogan is often used to create brand awareness and to differentiate a company’s product or service from those of its competitors.

Taglines: A tagline is a phrase that is used to accompany a company’s logo or brand name. It is usually a short and memorable statement that captures the essence of the brand or product. A tagline is often used to convey a company’s values or message and can be used in a variety of marketing materials.

Mottos: A motto is a short phrase that represents the guiding principles or values of an organization. It is often used as a rallying cry or a call to action for employees or members of the organization. A motto is typically used internally, within the organization, and may not be used in external marketing materials.

Slogans, taglines, and mottos all serve the purpose of promoting a brand or message, but they differ in their specific use and intent. Slogans are used to identify and promote a product or service, taglines accompany a company’s logo or brand name, and mottos represent the guiding principles or values of an organization.

Example Slogan

Restaurant / Food Related

  • Taste the Difference
  • Food to Make You Smile
  • Food with Flair
  • Tantalizing Flavors Await
  • The Best Taste Around
  • Taste the Love
  • Deliciousness Delivered
  • Pleasing Palates Everywhere
  • Let Us Feed Your Soul
  • Feast Your Eyes and Your Taste Buds
  • Taste the magic in every bite!
  • Satisfy your cravings with us!
  • The perfect blend of flavor and freshness!
  • Take your taste buds on a culinary journey!
  • Delicious food, made with love!
  • Food that’s worth every penny!
  • Experience the joy of good food!
  • Fresh flavors, every day!
  • Come hungry, leave happy!
  • Food that speaks to your soul!

President Election

  • Leadership for a Brighter Future
  • A Leader with Vision
  • A Stronger America
  • A Voice for Change
  • Choose a Leader with Integrity
  • Progress Through Unity
  • Strength Through Unity
  • The Power of One
  • The Future is in Our Hands
  • United for a Brighter Tomorrow
  • Make America Great Again – Donald Trump (2016)
  • Yes We Can – Barack Obama (2008)
  • Change We Can Believe In – Barack Obama (2008)
  • It’s Morning Again in America – Ronald Reagan (1984)
  • A New Beginning – Jimmy Carter (1976)
  • For the People – Andrew Jackson (1828)
  • Tippecanoe and Tyler Too – William Henry Harrison (1840)
  • I Like Ike – Dwight D. Eisenhower (1952)
  • Keep Cool with Coolidge – Calvin Coolidge (1924)
  • The Man for the New Millennium – Al Gore (2000)

Construction Company

  • Building Dreams Through Construction
  • Making Your Dream House a Reality
  • The Love for Skyscrapers
  • Anything Can Be Built
  • Building with Vision
  • The Building Experts
  • The Company You Can Rely On
  • Creating the Future
  • Building for Generations
  • The Future of Construction
  • Building dreams, one project at a time
  • We build to last
  • From blueprint to reality
  • Your vision, our expertise
  • Building a better tomorrow
  • Crafting quality constructions
  • Building your future, today
  • Experience the art of construction
  • Where construction meets innovation
  • Transforming spaces, building excellence

No Bullying

  • Be Kind and Stay Strong
  • Words Have Power, Use Them Wisely
  • Stand Up for What is Right
  • No Bully Zone
  • Don’t Be a Bystander, Be an Upstander
  • Don’t Be a Bully, Be a Friend
  • Just Be Nice
  • Stop Bullying Now
  • Be Confident and Kind
  • Be Brave and Stand Up
  • Be a buddy, not a bully
  • Stand up to bullying
  • Bullying hurts everyone
  • Choose kindness over cruelty
  • Be the change you want to see
  • Spread love, not hate
  • No more bullying, no more tears
  • Don’t be a bully, be a hero
  • Together we can stop bullying
  • Bullying is never okay, speak up!

No Drugs

  • Say No to Drugs
  • Drugs Don’t Do That
  • Just Say No
  • Say Yes to Life
  • Say No To Drugs, Say Yes To Life
  • Choose Life, Not Drugs
  • Drugs are a Dead End
  • A Drug-Free Life is a Better Life
  • Drugs Destroy Dreams
  • Drugs Take Away Your Future
  • Choose a natural high, say no to drugs
  • Life is your biggest trip, stay sober and enjoy the ride
  • Drugs aren’t cool, they make you a fool
  • Be smart, don’t start. Say no to drugs
  • Drugs may seem like fun, but they can leave you with none.
  • Your future is bright, keep it drug-free and in sight
  • Drugs can’t solve your problems, but they can create more.
  • Stay strong, stay sober. A healthy life is worth fighting for.
  • A drug-free lifestyle is the best way to smile
  • Don’t let drugs steal your dreams. Stay focused and drug-free!

No Alcohol

  • Say No to Alcohol
  • Booze Free is the Way to Be
  • Choose Life, Not Alcohol
  • Live Sober, Live Free
  • Think Before You Drink
  • Alcohol Free is the Way to Be
  • Sobriety is the Best Policy
  • Alcohol is Not the Answer
  • Say No to Alcohol, Yes to Life
  • Drink Responsibly or Not at All
  • Drink to your health, say no to alcohol!
  • Be sober, be smart, be safe!
  • Real fun doesn’t need alcohol!
  • Alcohol-free is the way to be!
  • Choose your own high, say no to booze!
  • Don’t let alcohol control your life!
  • Stay sober, stay in control!
  • Live free, drink responsibly!
  • Alcohol is not the answer, it’s the problem!
  • Drink water, not whiskey!

Cleaning Company

  • Cleaning with Care
  • Your Home, Our Passion
  • A Clean Home is a Happy Home
  • Dirt Doesn’t Stand a Chance
  • Making Your Home Sparkle
  • A Clean Home is a Healthy Home
  • Leave the Cleaning to Us
  • We Sweep Away the Stress
  • We Make Cleaning Easy
  • We Bring Cleaning to a New Level
  • Clean space, happy place!
  • We clean your mess with finesse!
  • Leave the dirt to us!
  • Making your home shine, one room at a time!
  • We take care of the mess, so you don’t have to stress!
  • Cleaning your space, with a smile on our face!
  • We clean, you relax!
  • Your mess is our mission!
  • Making your home sparkle, no hassle!
  • Cleaning with care, for a home that’s rare!


  • The Gold Standard
  • The Wealth of Nations
  • The Precious Metal
  • The Glitter of Gold
  • A Golden Opportunity
  • The Key to Success
  • The King of Metals
  • The Power of Gold
  • The Shining Light of Wealth
  • The Golden Touch
  • Invest in gold, invest in your future!
  • Gold is forever!
  • A touch of gold, a touch of class!
  • Unlock the power of gold!
  • Golden opportunities await!
  • Discover the beauty of gold!
  • Gold is the ultimate currency!
  • Wear your wealth, wear gold!
  • Gold shines brighter than the rest!
  • When in doubt, go for gold!